Original Illustrations in the style of Dr. Seuss.
This is a four piece campaign for Kokanee “Glacier Fresh” Beer. Brewed at the Columbia Brewery in Creston, British Columbia, it is fitting that the company’s official mascot is the Sasquatch. The challenge for this assignment was to create a four piece print campaign in the style of a famous illustrator. My choice: Dr. Seuss. I centered my campaign around the company’s mascot as well as some of his friends that you would find in the Canadian Rockies.
The picture on the label showcases a mountain known as "Grays Peak" in British Columbia. I used that very same mountain in the background of each one of my ads.
Each piece represents a different time of day; morning, mid-day, evening and night (which in my opinion are all perfectly acceptable times to have a beer while spending your day shredding the slopes). Each ad also contains the same rhyming copy you would find in one of Dr. Seuss's children's books.
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